Nationwide’s behaviour framework PRIDE, is a key component of their EVP and is underpinned by five simple statements. They wanted employees to be excited about joining in with the forthcoming conversations across the business. Landscape developed a fun and simple quiz which asked employees to select their preferences from a mobile friendly tool.
Landscape used bold simple layouts and a warm typographic style using the Nationwide PRIDE fonts, then Illustrated them using geometric shapes and hand drawn lines. Employee reaction was fantastic – it went viral across the business on Yammer.