Richardson Eyres were in need of some technical Illustrations that would demonstrate the detailed nature of their new data service ‘RE Cloud Backup as a Service’. We produced three illustrations, each one outlining a different feature of the Service: ‘Back Up’, ‘Testing’ and ‘Reliable Disaster Recovery’.
The drawings had to simplify these complicated processes but simultaneously be technically accurate. The illustrations were then used digitally as a sales tool to promote the benefits of using RE Cloud Backup as a Service and ReliableDR and to explain the complex processes to potential customers.
As part of our long standing relationship with the World Coal Association, we are required to produce graphs, charts and infographics to illustrate the role coal takes in fulfilling our energy needs. These are then circulated directly to press offices or through social media, as well as displayed on their website, presentations and seminars. Making data look simple is always more complicated than it looks.
RGL are a global forensic accountancy firm that asked us to highlight their knowledge and expertise in three key service areas: Fraud, Arbitration and Mergers and Aquisitions. We suggested a set of infographics that could be released on specific dates, and distributed globally via PR, social media and at speaker seminars. Soon journalists were contacting RGL for comment on these and other related topics and this thought leadership activity helped to increase their visibility.