Today’s employees are increasingly looking to employers for more than just a job. Employers can help improve their employees’ financial wellbeing by providing them with the knowledge to make informed decisions about budgeting, saving and managing money effectively.
As a financial services organisation, HSBC believed this was integral to the ‘duty of care’ to it’s employees, and so developed a platform with Willis Towers Watson that aimed to inspire and educate employees. Landscape were asked to create three key digital tools that were wrapped up within a long-term ‘Know You’ communications campaign.
‘Know Your Priorities’ helps employees learn about the different types of financial protection available for employees and their family. ‘Know Your Goals’ is a simple tool designed to help them know themselves a bit better and learn more about a range of investment products (and their associated risks). ‘Know Your Options’ is a simple saving vs borrowing calculator that helps employees decide which approach is best.
Coca-Cola encourages their employees to ‘Act like an Owner’ and a key part of this is to understand how everyone’s actions contribute to the company’s growth. We were asked by Willis Towers Watson to create an app that drives the four key business metrics.
The learning map is an interactive scrolling journey that breaks down the actions and behaviours each employee needs to know. Employees are segmented based on job function and seniority, which then changes the content they would experience within the map. It explains terms and definitions, and helps employees understand what they can do in their role to support company growth.
Over 3300 users completed the experience, with 24% indicating an increase in their knowledge of a complex series of performance measures and targets.
Nationwide’s behaviour framework PRIDE, is a key component of their EVP and is underpinned by five simple statements. They wanted employees to be excited about joining in with the forthcoming conversations across the business. Landscape developed a fun and simple quiz which asked employees to select their preferences from a mobile friendly tool.
Landscape used bold simple layouts and a warm typographic style using the Nationwide PRIDE fonts, then Illustrated them using geometric shapes and hand drawn lines. Employee reaction was fantastic – it went viral across the business on Yammer.
Richardson Eyres needed a campaign to communicate their RE Cloud Service on a B2B level. The challenge was to demonstrate the benefits of their technical services whilst appealing to the purchase decision makers in their targeted customer base. Landscape conceived and created Data Dave, an unfortunate pixel who encounters all manner of bad luck.
To launch the campaign we created the animation ‘The Unfortunate Demise & Rebirth of Data Dave’. The emphasis had to be on Data Dave’s vulnerability and his need for the protection that Richardson Eyres’ services provide. We created a cute and lovable character so that people would immediately feel an affinity for him, making his subsequent, and sometimes brutal, deaths all the more shocking and therefore humourous. Forever restored to his former glory by RE Cloud Backup as a Service, the animation playfully demonstrates the benefits of their services whilst simultaneously making people laugh.
Anecdotal feedback from Actelion showed that employees were not clear on how monetary rewards were calculated. Focus groups confirmed that a new communication approach was required to de-mistify annual bonuses, deferred equity, performance shares and restricted stock units and build a better understanding of the true value of the reward proposition.
We created a visual language for reward communications to compliment the employer brand and position short and long term rewards as a core element of the employee proposition. Reward communications have become instantly recognisable across the business through a suite of brochures and interactive PDFs. As a result, employees now see the real value of stock and incentives.
Landscape, in partnership with Willis Towers Watson, were approached by DHL to create a visually engaging and on-brand online tool to educate their employees about their workplace pensions options. Designed with mobile in mind, the tool was fully responsive and utilised parallax scrolling, taking users on a horizontal experience through various environments relevant to each user group. At each new location, users were asked a question regarding their retirement plans which then tailored the next step on their online pensions journey and helped them make the right decision at the final destination of the tool.
Landscape was invited to design and build an innovative pensions tool for KPMG to guide pension scheme members. We helped define the proposition and named it ‘KPMG Pilot®. Your money, your way, your destination’.
KPMG Pilot® provides insight, powering conversations and igniting action. It allows members to dynamically model their retirement outcomes and helps organisation’s gain clarity around their workforce and defined contribution pension provisions. It integrates with a back-end stochastic engine that displays member values in real time, and tracks ONS data. We also built in quality analytics to measure member engagement and usage.
Landscape love tackling tricky data and complex concepts. So, having been keeping track of the Office of National Statistics ‘National Well-Being Check’ over the years, we sensed a challenge we couldn’t ignore – turning spreadsheets into something engaging and enjoyable! Noting the increase in national happiness this year over previous ones, we designed and built this web profiler to do two things. Firstly, we wanted to present some of the facts and figures within the ONS findings in a unique way. Secondly, we wanted people to find out something new about themselves – namely, where do they get their happiness from? The profiler asks a series of questions and depending on the answer chosen, users are given one of four results, explaining their happy preference, and how that connects with the ONS data.
Go to hapi.yourlandscape.co.uk
Richardson Eyres were in need of some technical Illustrations that would demonstrate the detailed nature of their new data service ‘RE Cloud Backup as a Service’. We produced three illustrations, each one outlining a different feature of the Service: ‘Back Up’, ‘Testing’ and ‘Reliable Disaster Recovery’.
The drawings had to simplify these complicated processes but simultaneously be technically accurate. The illustrations were then used digitally as a sales tool to promote the benefits of using RE Cloud Backup as a Service and ReliableDR and to explain the complex processes to potential customers.
Landscape were presented with the challenge of re-purposing construction group Morgan Sindall’s tender document for the new Institute of Food Research in Norwich. We have previous experience of presenting bids as innovative and purposeful apps and they were excited at how we could add an extra ‘10%’ to their submission.
After outlining a simple UX and UI that incorporated both brands, we integrated video, interactive organigrams and timelines, BIM diagrams and animations, all reinforcing Morgan Sindall’s key proposition and bringing complex information to life. Bids generally need to be produced within a very short timeline, as content is often only finalised at the last moment but our systematic method of integration and delivery meant that we we produced an impressive app seamlessly and successfully.
As befits an organisation whose tagline is ‘Always Learning’, Pearson wanted to create an e-learning module for all employees that explained it’s Purpose, Impact on Society, History and People. Willis Towers Watson asked Landscape to create an interactive and engaging tool where employees could tailor their experience by answering a few short questions which then presents relevant content to them. It included games, videos, quizes and other interactive content. It was integrated into Pearson’s e-learning platform, using SCORM. We also produced animations that supported the launch.
Zurich were undertaking a group initiative based around job profiles and training that needed to be communicated to all employees in 170 countries and in seven languages. We created a behavioural journey for employees helping them understand the new competency model, and focusing on Awareness and Desire in the initial phases. The communications strategy used digital touchpoints to provide straight forward KPIs, and to fulfil Zurich’s environmental responsibilities.