A campaign in multiple languages and locations for Zurich

Zurich were undertaking a group initiative based around job profiles and training that needed to be communicated to all employees in 170 countries and in seven languages. We created a behavioural journey for employees helping them understand the new competency model, and focusing on Awareness and Desire in the initial phases. The communications strategy used digital touchpoints to provide straight forward KPIs, and to fulfil Zurich’s environmental responsibilities.