Generating new members for World Coal Association
The World Coal Association is a global industry association formed of major international coal producers, providing a voice for coal in international matters. Attracting new members to join WCA is key to the success of the organisation, and we were asked create a membership pack that could be sent to international prospects. Our solution was a series of documents that were connected with a diagonal bias, each with a graphic texture developed from the hexagon brand element. The cover of the main brochure was printed on a black substrate with a black foil that reinforced WCA’s position as a sophisticated and decisive organisation.