‘Shaping the future’ with Actelion
Swiss pharmaceutical company Actelion had grown rapidly due to their development of market leading hypertension drugs, and needed to explain the business strategy to their 2,500 employees. We used language to emotionally connect employees to the business through our ‘Shaping Our Future’ campaign. This was then applied to a web app that calculated an employee’s learning style, and then served up the strategy content in the most relevant format – either a film, podcast, interactive PDF or white paper.
to understand their role in the company’s
vision and strategy.