A campaign to help Reed recruit problem solvers

Reed needed to recruit high quality fee earning staff to support a key business strategy and raise brand awareness. Through market and competitor analysis and benchmarking, Landscape developed a strategy that challenged perceptions and delivered an engagement plan which included an integrated attraction campaign. This was launched across traditional and digital channels including social media by setting up a Facebook profile for the animated character. Extra assessment centres were deployed to handle the unexpected increase in both quantity and quality.




Work at Reed
3000 applications in first month alone from recruitment campaign
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