A campaign to help Reed recruit problem solvers
Reed needed to recruit high quality fee earning staff to support a key business strategy and raise brand awareness. Through market and competitor analysis and benchmarking, Landscape developed a strategy that challenged perceptions and delivered an engagement plan which included an integrated attraction campaign. This was launched across traditional and digital channels including social media by setting up a Facebook profile for the animated character. Extra assessment centres were deployed to handle the unexpected increase in both quantity and quality.