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A game taking employees through the pension jungle

A large corporate organisation was launching a new pension scheme to their UK workforce. In partnership with Willis Towers Watson, we were asked to explain how it compared with their existing plan. We designed an online experience whereby employees were sent a code that unlocked a game. They could then choose a character to take them on a journey through the pension jungle with the guidance of a genie to help explain the choices they needed to make. Various interactive tools were built into the tool, including a profiler, film, pensions quiz and a Flash based Crocs n Rocks game.

 

Client

FTSE 100

Project

Pension Jungle

Services

Digital
64% of the eligible population logged in on launch, and 22,700 employees submitted My Reward choices
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