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Taking ‘Pride’ with Nationwide

Nationwide’s behaviour framework PRIDE, is a key component of their EVP and is underpinned by five simple statements. They wanted employees to be excited about joining in with the forthcoming conversations across the business. Landscape developed a fun and simple quiz which asked employees to select their preferences from a mobile friendly tool.

Landscape used bold simple layouts and a warm typographic style using the Nationwide PRIDE fonts, then Illustrated them using geometric shapes and hand drawn lines. Employee reaction was fantastic – it went viral across the business on Yammer.

Client

Nationwide

Project

Profiler

Services

AppsDigital
The engagement driven by it right across the business helped to kick-start conversations about what’s important to us and our members. A huge THANK YOU to everyone at Landscape who worked tirelessly to get it ready for us within a very tight timeframe
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