A digital magazine for Johnson Matthey

After many years of designing and producing their quarterly magazine, global speciality chemicals company Johnson Matthey asked us to produce an online version that they could manage themselves, and integrate with an e-marketing system. Immediately we recognised that an OpenSource solution would suit their CMS and budget requirements (though we adapted virtually every module available to us!). We digitised all archived content going back over 10 years, including images, graphics, articles, charts and special publications. We also helped to collate the subscription data, and lauched the new website at a conference in Gothenburg.


GEM online


82% open rate from subscribers, 34% for non-subscribers even gaining new subscribers