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A campaign to articulate Hymans Robertson’s trustee proposition

Hymans Robertson required a clear proposition for pension fund Trustees. They know that the way in which they work with their clients is what really sets them apart where competitors are sales-focussed and heavily influenced by the needs of shareholders. We developed ‘Trustee Tales’, a campaign that leveraged the strength and length of their client relationships. We interviewed a selection of key trustees and wrote and animated a series of short stories that combined their business challenges with personal anecdotes. These were distributed through social media and as a targeted direct marketing campaign. We also produced the concepts for their event stand at NAPF, and other key pieces of collateral.

"Coat Hanger" received a standing ovation when first broadcast
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