A campaign to launch a new pensions platform for Hymans Robertson

Research by Hymans Robertson found that two thirds of employers believe that almost half of their workforce are not saving enough to retire when they would like. In response, Hymans Robertson launched Guided Outcomes (GO) – a pensions solution that guides employees to make the right decisions on building their retirement savings pot. We created Mr Feel Good to illustrate how GO could make pension trustees ‘feel good’ about pensions. It was launched with a microsite, animated films, advertising and social media. Post launch activity included targeted direct marketing, events, further PR and thought leadership initiatives.

The campaign helped to generate over £4m of revenue in just 9 months
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