A film and emarketing campaign to launch Equiniti’s new portal
Following feedback from their annual survey, Equiniti invested significant funds into building an online tool for employee share plans. They therefore needed to communicate the benfits to both their existing clients and prospects. We proposed a viral film that be featured on Equiniti’s website, and distributed through social media. We also created a fact sheet and sent out personalised emails through our eBroadcast system.