An app to position Capita as the intelligent alternative

Though Capita is a FTSE 100 company, the Investment Relations division was struggling to communicate the strength of their proposition to the City compared to a US based market leader. Landscape developed a creative proposition ‘The Intelligent Alternative’ and created two short films which demonstrated how Capita offer a more tailored, flexible and serviced solution. They were personalised, installed as an app on an iPad and delivered to 30 top investment houses over a 6 week period. The results were impressive – 85% positive feedback, 65% meeting conversion, and specific opportunities face-to-face have been discussed. Verbatim feedback included ‘very innovative’.

20 iPads sent out, 12 meetings booked, £680k gained within the first three months of launch