A campaign to launch a new market segment for AXA
AXA wanted to position their new commercial insurance segment and communicate this to targeted broker CEOs and senior management.
We developed a ‘Go Beyond’ proposition and engagement plan that clearly positioned AXA within the broker landscape and communicated AXA’s commitment to this segment. This was delivered through bespoke iPads and iTouchs, with pre-loaded, personalised films, supported by other personalised launch collateral.
within the first 6 months