Nationwide

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Taking ‘Pride’ with Nationwide

Nationwide’s behaviour framework PRIDE, is a key component of their EVP and is underpinned by five simple statements. They wanted employees to be excited about joining in with the forthcoming conversations across the business. Landscape developed a fun and simple quiz which asked employees to select their preferences from a mobile friendly tool.

Landscape used bold simple layouts and a warm typographic style using the Nationwide PRIDE fonts, then Illustrated them using geometric shapes and hand drawn lines. Employee reaction was fantastic – it went viral across the business on Yammer.

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A campaign to explain business transformation to Nationwide’s employees

Over the past five years, Nationwide has undergone a series of operational changes which effected how employees work and the services they offer to their customers. In order to educate the employees about these changes and generate a positive outlook, Landscape created an animation which not only clarified what the changes actually were, but emphasised how the transformation simplified the lives of both the employees and the customers. The animation was launched at a company event, alongside additional assets which included a printed desk drop and poster.