Landscape, in partnership with Willis Towers Watson, were approached by DHL to create a visually engaging and on-brand online tool to educate their employees about their workplace pensions options. Designed with mobile in mind, the tool was fully responsive and utilised parallax scrolling, taking users on a horizontal experience through various environments relevant to each user group. At each new location, users were asked a question regarding their retirement plans which then tailored the next step on their online pensions journey and helped them make the right decision at the final destination of the tool.
In partnership with Willis Towers Watson Landscape were asked to create a personalised journey for DHL employees where their final destination is dependant on answers to questions on their approach and attitudes to pensions.
To do this, they choose a virtual mini-me that drives through the tool. On the journey, they are asked four questions, and interact with colleagues/friends who offer advice on the value of pension planning.