AXA wanted to position their new commercial insurance segment and communicate this to targeted broker CEOs and senior management.
We developed a ‘Go Beyond’ proposition and engagement plan that clearly positioned AXA within the broker landscape and communicated AXA’s commitment to this segment. This was delivered through bespoke iPads and iTouchs, with pre-loaded, personalised films, supported by other personalised launch collateral.
AXA asked us to help launch their Travel Insurance product to intermediaries whilst creating also awareness of the external communications internally. We developed a campaign proposition and built a behavioural journey that focussed on the broker, the relationship, the support they required and AXA’s internal audience. We identified the most relevant touch points for each audience group that supported the campaign key messages, and then rolled out the campaign theme. We generated £650k of revenue within the first few weeks of launch.