Anecdotal feedback from Actelion showed that employees were not clear on how monetary rewards were calculated. Focus groups confirmed that a new communication approach was required to de-mistify annual bonuses, deferred equity, performance shares and restricted stock units and build a better understanding of the true value of the reward proposition.
We created a visual language for reward communications to compliment the employer brand and position short and long term rewards as a core element of the employee proposition. Reward communications have become instantly recognisable across the business through a suite of brochures and interactive PDFs. As a result, employees now see the real value of stock and incentives.
Landscape were asked to create a Health and Safety campaign and supporting marketing materials for Actelion, a company based in Basel, Switzerland. The campaign needed to accurately represent the brand but also have its own distinctive identity.
We achieved this by creating a ‘Health + Safety’ brandmark and called the campaign ‘Your health, your safety’ to drive home the message that everyone should take responsibility for their own well being. Then using Actelion’s distinctive gradients and abstract graphics we created unique patterns and shapes to frame all the required elements, resulting in elegant and distinctive posters, pull-ups, flyers and banners. Each event has had a marked increase in attendance and been crucial in raising awareness of health and safety, a critical focus for the pharmaceutical industry.
Following the success of the Annual Report that Landscape produced for Actelion in 2013, we were asked to design and produce their Annual Report for 2014. Evolving the rich brand imagery of the previous year, we worked closely with the Actelion team to again produce four separate books for the Report: Value Creation, Corporate Governance and CSR, Compensation and Finance.
Each report was beautifully printed in two languages (English and German), but also as as interactive PDF’s for digital distribution. The four books could be stored inside their own bespoke slipcase, attractively packaging all of the information that the investment community would need to know about that year’s success.
On the back of our successful work communicating Actelion’s strategy, we were asked to help produce their full and interim Annual Reports. Working closely with investor analysts, we designed the report as four individual books, with a dedicated report outlining Executive Compensation, it’s clarity being a key objective for this year. We exploited the rich brand imagery to explore different forms that bookended each section and also provided clear signposting through the documents.
The books were designed and produced as both interactive pdf’s and printed documents too. These included English and German versions.
Swiss pharmaceutical company Actelion had grown rapidly due to their development of market leading hypertension drugs, and needed to explain the business strategy to their 2,500 employees. We used language to emotionally connect employees to the business through our ‘Shaping Our Future’ campaign. This was then applied to a web app that calculated an employee’s learning style, and then served up the strategy content in the most relevant format – either a film, podcast, interactive PDF or white paper.