Monthly Archives: October 2017

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Landscape at Employee Benefits Live 2017

At Landscape, we love making the complex simple for your employees. That is what we did at stand 520 at Olympia London on 10 and 11 October.

We hope you enjoyed our ‘Keep Talking’ challenge! We at Landscape had lots of fun meeting you and having the chance to play a spot of table tennis at the same time.

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Multi-coloured balls were pelting around the room with a few of you even coming back for a rematch. At times it got more competitive than it probably should have! Doug from The British Heart Foundation had a rally of 45 with all 5 blocks – that’s not to mention games against The Stig and at one point, an astronaut!

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But we weren’t only there for ping-ping. We were also there to help you find out how to:

  • increase motivation
  • attract and retain talent
  • drive behaviours, and
  • improve performance

With all of the commotion and chatting we didn’t get much of a chance to show you some of our campaigns or digital tools – so whether you want to engage your employees in a new strategy, get them excited about reward and benefits or create an emotional connection with your employer brand have a look at our website and drop us a line at info@yourlandscape.co.uk so we can send you all the information that you need.

Whether it’s an immediate tactical need, or a more strategic discussion for the long-term, we are sure we could bring something new to the table.

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Landscape. Making the complex simple for your employees.

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The Good Communications Guide

In partnership with Pension Quality Mark we’ve developed The Good Communications Guide which includes insights, tips and tools to improve pension communications and engagement. Contributors include Baroness Ros Altmann, former Minister for Pensions Sir Steve Webb, former Shadow Minister of Pensions Gregg McClymont, former NAPF Chairman Ruston Smith and pensions lawyer Helen Ball.

The guide covers important topics such as:

  • Running a Great Campaign
  • Strategy and Objectives
  • Understanding Your Audience
  • Pension Branding and Creativity
  • Language, Tone of Voice and Behavioural Economics
  • Communication Planning and Channels
  • Going Digital and Social
  • Measurement and Feedback
  • Budgeting

If you are a pension provider, HR professional, pension manager, consultant, finance professional, trustee or working in the pensions, financial services or financial wellbeing industries, this will be a valuable resource to help tackle the communications challenges you face.

We would love to hear your feedback about the website, please drop us a line!